Since you're hanging out on this blog, I wouldn't be surprised to learn that you love small businesses, you want to shop local and you enjoy supporting entrepreneurs + artists. Me too, friend!
I also wouldn't be surprised to learn that it's not always an easy option to do so. Pricing may be higher, supplies may be limited, custom orders may take a moment longer. Small businesses are multifaceted powerhouses in a small package with, yes, some limitations compared to Wal-Mart.
So how can you show love when you're not ready to click "Confirm" on that online shopping cart?
Leave a review for any place you've shopped or any service you've received in the recent past. Maybe you splurged on a tarot reading session this summer and you know you won’t be able to get another session for a while. For now, leave them a review on Facebook, Google or spread the word on Instagram about them. Word-of-mouth is everything. I just left a review for my dentist because the service was so great!
Maybe you can’t afford to buy that $300 dress a local artist handmade but maybe your best friend can + when she’s looking for a new outfit, you can send her to that maker. Friends love referrals, it takes away all that time Googling things, you're giving them a shortcut - yessss.
Follow + engage!
Just because you’re not a current customer doesn’t mean that you haven’t been or that you won’t be in the future. Encouragement and support can fuel someone to keep working, keep improving and keep providing their best work. Your support goes a long way to a small business owner.
If you inquire with someone about their services and you find that they’re simply out of your price range or the scheduling won't work, don’t be afraid to let them know that. I’m not saying that they owe you a discount or that they'll be able to open their schedule but all feedback is helpful to small business owners. Maybe they'll let you know that a sale is coming up, maybe they'll let you know about a local discount or maybe they'll collect that feedback and realize a pattern they can fix. If done with care and good intention, all feedback is useful, don't be shy!
Cheers to buying, browsing, reviewing and supporting small businesses no matter what!