I believe there is a huge importance seated in knowing where your food comes from. A few reasons:
If you find any of this of interest, it is likely you consider buying local, organic, non-GMO, any other form of awareness when shopping.
I have found that I'm most passionate about the humane treatment of animals as I am an animal-lover but I'm not (yet) a vegetarian. So I educate myself on eating humanely-raised proteins. I learn and buy accordingly. This often translates into eating organic or local (but not always).