Equally important is that all these images are cohesive. Even though there are two distinct concepts, there is still one brand for one business. My shooting and editing approach ensured that she'd get the best of both worlds and the collection would still blend.
For this small business shoot, we had a lifestyle approach (natural setting, candid feeling / not traditional headshots in a studio). We incorporated wardrobe changes, portraits, product shots, lifestyle shots and some environmental shots so she had a well rounded selection to build her website.
I can't wait to work with Sarah again (fingers crossed) as she continues to grow her business and services. Photography should grow with you and your business needs!