All this worry about Instagram's organic reach is exhausting.
So what are we gonna do about it ?
1. Take action.
Find resources (sooo many are free) online to learn about approaches to social media that feel good to YOU! There are many folks out there who make a living off teaching about this one platform! Tyler J. McCall comes to mind :)
Be social! You gotta get out there (on Insty that is) and support others just as much as you're hoping to be supported. Like, comment, share, tag/credit on posts and in stories. Take the extra 5-10 minutes a day to comment on other's posts, totally worth it.
2. Improve your mindset.
Embrace social media for what it is, LEARN, use it in ways that make you feel good and forget the rest. You don't HAVE to post a Story daily. You don't HAVE to follow other photographers or writers or jewelry makers who unintentionally make you feel bad. You don't HAVE to post daily. You don't HAVE to only post 1 type of content. You don't HAVE to get too personal... or not personal enough!
Running a small business is an evolution, be flexible and open up to how your marketing evolves too. Everyone HATED IG Stories when it first arrived, why though? What a strange thing to spend your energy hating. Instead stay open, learn about it and have fun with it - your audience will enjoy it.
A certain feed always make you feel inferior? Unfollow. Boom. I'm constantly asked if I follow some local photographer and I rarely say yes. I follow a handful of photogs who are friends or my mega inspirations.
4. Unplug + replace.
Let's say you've tried all the above ideas and you're still not feeling a resolution. It's time to try unplugging and enjoy missing out.
Log out of IG on your phone. I know that extra step would make me think twice about typing in my pw to mindlessly scroll.
Replace an old habit with a new productive habit like:
-reading an edu article on a website about running a business
-meet other entrepreneurs in person for a coffee to connect
-save + organize inspo somewhere other than IG
What do all these lead to? Less comparison, less stress about the IG algorithm and you're still doing important work to move your business forward.
5. Consider alternatives.
When I started to see the worst effects of the IG algorithm, I began looking for new avenues of marketing. IG has been great for driving business but I can't rely on old tactics forever. I invested in other marketing techniques including sprucing up my website and SEO.
Looking for a free alternative? Network your butt off. Doesn't have to be cheesy after hour gatherings...
You can plan a gathering for your favorite local vendors for an activity you love:
-invite everyone over for happy hour on your porch
-get a group to go hiking together with your dogs
-go to a local art show together for inspiration
-co-work in a coffee shop
-attend a community event together
Networking is about connecting and being a trusted + friendly face in town.
Don't let Insty get you down, enjoy it for what it is and find other parts of your business to focus on!