When you scroll through Instagram checking out the cozy photos of a trendy home with a cute girl lounging on her sofa with coffee on the Anthropologie feed, you think "that's what I want!" I love these lifestyle images, they give such warmth to brands that traditional product photography cannot.
So what does it take to create a seemingly simple photo to promote their new couch + robe + mug + candle?
Many many people came together to craft these photos shoots. I've been on these sets and seen the amount of people, time, planning and money that goes into a photo shoot for 1 blog post. One blog post! That's it!
An example of a shoot for a larger company with products sold at Anthropologie:
1 creative director
1 person handling manual labor (that cute couch? may have been moved 3 times for the photo)
1 studio setting or a real home that's been scouted + pre-styled
20 hours of prep time
8 hour photo session
Plenty of post processing time to edit images (I don't know the exact amount of hours for this specific shoot)
Result: 5-7 final images for the client
So when you're a small business owner and you're working with a one-woman-team photographer, how can you bridge the gap to get the results you want without all of those resources and that big ol' budget?
I've got some ideas.
1. Know where you stand. - Are you in the beginning stages and need help developing your brand? Do you need guidance with this or just some time to gather your thoughts? Let your photographer know this when you inquire about their services.
2. Maybe you have the basics of your brand in mind (the mood + feel). - Now you're ready to gather inspo pics and make sense of it all. Please don't expect your photographer to recreate other's work but sharing inspo pics is very helpful! Visual aids help when words aren't cutting it, Pinterest is great for organizing this on "secret boards".
3. And perhaps you know exactly what you want and you have a very strong vision. - My advice here is to meet with potential photographers to discuss and see if you're a good fit based on their input. My other advice for this is to still be flexible, you're hiring another creative to bring your vision to life and they will breathe in new air to a project, let them!
Bonus: Always know your budget. Know what range you're comfortable with and don't be afraid to tell your photographer! They are likely just as excited to work with you and may be willing to negotiate.
Next, what are the expectations of the shoot?
Visit this post for what factors may or may not be needed for your shoot, very helpful for preparation!
Now that you've read that past post, here are a few tips to make the most of a smaller budget:
-Model for yourself! You're likely the face of your business so hopping in front of the camera saves you money + time and gives you a chance to connect with your audience! Photos of you do SO well on social sites.
-If you're struggling to find a good location, chat with your photographer for their recommendations. Your own home may work just fine which saves on a rental fee.
-Find a photographer who is comfortable styling products if that's necessary for the subject. Their rate may be a little higher than others but you saved money on not hiring a stylist without putting that job on yourself.
-Go with the flow of natural light. If you work with a photographer who shoots natural light, you are somewhat at mercy to the weather gods. A good photographer anticipates and prepares for that with equipment (including artificial light just in case!) and approach. Trust your photographer to guide that process and make lighting recommendations.
-When tallying up the number of products you want photographed, narrow it down. If you ask a photographer for 20 styled shots, they'll need to charge for the time it'll take to make that happen. Choose wisely!
-And, lastly, communicate! When planning a photo shoot, respond to questions from your photographer in a timely manner so they have time to prepare. If they're to set up a shoot, help book models, buy props, prepare backdrops and be ready creatively - help 'em out and give them the appropriate time to do the work.
I hope this helped as you consider professional photography that's still within your budget. You're always welcome to email me with questions about your situation!