In Asheville, we’re fortunate to live in a caring community, one whose members trend toward being proactive citizens. Ashevillians care about the well-being of their environment and fellow citizens, and make an effort to support locally owned businesses and causes.
As a local business owner, I don’t take this culture of caring for granted, and neither should you. Being an engaged, responsible small business owner is just part of the job. In order to create relevant and meaningful relationships with our customers, we as business owners must show our community that we care, just like they do. Here are a few fulfilling ways to put your values into action...
1. Choose causes aligned with your values or company mission. Let’s pretend that you're a graphic designer who consumes a fair amount of printed paper products. Maybe you align with Dogwood Alliance and become more environmentally friendly!
You may need to tap into your personal journey to find the perfect cause. For example, if you’re a clothes designer who started your own company because you could never fit into commonly offered sizes, you might support organizations that boost confidence and self esteem in young ladies.
2. Go out on the front lines for your cause. There are many ways, beyond monetarily, to show up for your chosen cause. Donate time, skills, and energy. Most, if not all, of the nonprofit organizations in Western North Carolina are in need of volunteers to fulfill their missions and to offer critical services. Volunteering comes in many forms. You might walk dogs or clean kennels for a local animal rescue group. Perhaps you can become a coach or mentor with the local YWCA’s youth programs, work in the gardens at Green Opportunities, or clean the French Broad with RiverLink.
3. Make your partnership visible.
Talk it up on your website, shout about it on social media, start a fundraiser or donations-drive, have a money box on your checkout counter or option to donate during checkout, and put a sticker in your window! Let your customers know what you care about and what you’re doing about it! You’ll give them a reason to ask why and get involved. Promoting your support and community partnership surely benefits your cause. A secondary but super positive effect of your philanthropy is the trust and admiration you will cultivate in your customers.
Most business owners and consumers in Asheville think beyond bottom lines and profit margins. It’s common practice and has come to be expected for local businesses to invest in their community in meaningful ways. While helping others is a deeply fulfilling and leads to personal betterment, it’s also a critical way to showcase your company’s values and commitments.
So, go spread the love and find a cause to promote. You’ll be glad you did.