We all know how sophisticated the iPhone camera is getting. The images I can take using that phone blow my mind.
At first, that was a real bummer for me and fellow photographers. We've worked really hard to run a business that Apple could seemingly wipe out by the time we hit iPhone 10.
Is the really the case though?
Probably not. Photographers & all of our crazy equipment serve a purpose and can bring something to the table that iPhone (or Samsung, etc.) cannot. Let's get into it.
Understanding how light hits your subject cannot be "guessed" by an iPhone. The way light affects your subject from behind, the side and head on. The way light changes from room to room or sunrise to sunset. The different colors of light and how to edit appropriately... We plan shoots around the time of day, we choose locations based on how the lighting will affect that location, we know when to use artificial lighting, we're ready for all circumstances!
1. Styling food. Hot food, cold food, whole food, cooked food. It all acts differently and not everyone is equipped to manage it (melting ice cream? boring filet mignon with no interesting shape? how to incorporate ingredients into final dish image?).
2. Styling products. Some products are MADE to be photographed! They look good from every angle, they are simple in design and size. The colors are so perfect with this backdrop! How about those fidgety products that are wrinkly or super flat or boring colors, how do we bring those to life? Styling learned from trial & error plays a big role in successful photos.
3. Posing people. Creating flattering angles, accommodating for shyness, group photos with everyone smiling + eyes open. Creating those company portraits is no easy feat and we work to make them uniform, approachable and flattering.
There are soo many great programs and apps to edit out there, you can really do a lot from your phone or computer with little investment. What about when something completely unexpected happens? Someone in the group shot blinks so much that you never find a photo with everyone's eyes open. No phone app can fix that. Glare on sunglasses... in 780 images? Yikes. Professional editing software to the rescue!
Building a relationship with a photographer after 1-2 sessions is priceless. We hear your requests, your concerns and we adjust for them with every shot. We note your brand colors, the style of your company, the feel of your Instagram feed + Facebook page + website, the energy you put out into the world and the relationship with your clients. Believe it or not, that's all part of our preparation for a shoot and it produces results.
Under beautiful lighting with the perfect backdrop, the iPhone is your BFF. It will do all the work and you can create magic. And I hope you do! Photos are an important part of life so keep snapping' pics! But. What about when the only time you can shoot is just before dusk and you don't have enough light to use the new Depth Effect? Or at noon when everyone has shadows under their eyes?
Someone once asked me how did I know that I was ready to take on paying clients and I said it was when I knew I could produce good images in the crummiest setting. Unfortunately, we don't always have control over locations, timelines, models, products, props and that's when it's important to have the equipment and know-how to still produce results.
The strange obstacles we come across in every session and are unpredictable. Ruthless reflections on products, unprepared collaborators, delays in must-have-shot-lists, equipment failure, chaotic environments, strict timelines, boring products that need oomph, crazy prop requests, creativity slumps. With experience tackling all of these hurdles, we become more and more prepared for the next one!
An iPhone isn't a problem solver, a photographer is.
I'm not trying to convince you to hire me, I'm trying to convince you that investing in a professional when you're ready will be worth it because they're prepared and can't be replaced... just yet ;)