Summer in the mountains is one of the best times of year in Asheville. We're a little hippie town that loves shopping local and with intention. I connected with Elder & Co. years ago when the small business was run by a different owner. I love that I worked with Amber and now Ellie to create beautiful images to promote their candle lines.
With this new line, Ellie was inspired by weekly trips to the Farmer's Market. She created a line of candle with scents that take us to a sunny Saturday morning, totes in hand, shopping for fresh produce. Rhubarb, Honeybell, Tarragon (my favorite!) and Tomato scents. Hell yes!
Also inspired by Western North Carolina's farms, she teamed up with The Culinary Gardener to support his work during the COVID-19 crisis. How can we lift each other up? You never know when your own small business has the tools to do just that. I've been offering deep discounts this spring and into summer in hopes that we can stay afloat and eventually bounce back together.
We gathered to create these images a Evan's farm to tell the story of their creation and how Ellie was inspired.