We live in a time where it's impossible to have no stance on important issues. That may sound harsh to those of us who live in the grey, hate drama and prefer to avoid yelling matches via Facebook but I really believe that the political climate and a generation of brave souls calling out authority has created a movement. I get it, I'm not plastering my opinions all over social media because I'm not interested in debates throughout my day either. And I do believe some things are private. But let me try to convince you of how this can work for you.
You don't have to be loud, you don't have to start arguments, you can ease into your stance in ways that make YOU feel good. These are the ways that will make your CUSTOMERS feel good too. Embrace the world of 2017 and let's look at some examples of those who are speaking out in their own way.
My hubby works in food & beverage. He works within the hotel industry which is not known for "green" practices. However, he puts a lot of energy into promoting and supporting local farmers and sustainable food options because he believes in that. He's able to marry his current job with his beliefs and stay involved in the community. He's been hired because of this involvement, his bosses love it. He's able to order from local farms and give them a seat at the table. Can you tell I'm proud?
I have a great friend who is a social media consultant. He is incredibly engaged on social media platforms and within the community, a well-known guy. He also has a strong liberal stance that he doesn't shy away from, continuously standing up for minorities on some platforms yet keeping it more subtle on other platforms. He chooses when and how to use his voice to speak his mind and (hopefully) educate others.
Fox and Fir Design creates fun graphic tees and stickers. Each design benefits a cause, often environmental. Proceeds are donated accordingly. They believe in small + consistent steps to fight climate change, their whole brand is built around it. You better believe they're attracting the right folks as customers.
The Cartorialist is a lovely artist/illustrator who's work is often inspired by high fashion and it-girls. She recently created a limited print of artsy boobs (you read that right) to support Planned Parenthood. These are tumultuous times for PP and she wants to speak out + raise money on their behalf. Her entire brand isn't built around it but she used a one-off opportunity to do what feels right.
Those are just 4 examples and there are many more. You'll start noticing it as you keep an eye out for it. Smalls businesses + entrepreneurs are being heard. They're attracting the right customers and repelling the wrong ones because of it (a Jasmine Star-ism).
Baby step into it or scream it from the rooftops, either way just go for it! Be silly with it (my IG stories for example) or write a thoughtful post on your Facebook page or keep it only on your blog. Grow your business because you're a unique individual with somethin' to say and, trust me, there's someone out there who agrees with you and will applaud your bravery.
(Photos from a dreamy event designed & hosted by Lucky Penny Creative)